How moaning on social media could win you back up to £500 Research shows that social media complainers have received discounts and free gifts worth more than £65million Click to share on Facebook (Opens in new windo COMPLAINING on social media could bag you as much as £500 in discounts and gifts, new research shows. Millions of Brits take to social media every year to complain about companies’ products and services, and there’s good reason to do so. ALAMY 1 More men than women use social media platforms to challenge brands, Gocompare.com found Research by comparison website Gocompare.com found that successful social media complainers received discounts and free gifts worth more than £65 million from the companies they’ve moaned about – an average of around £32 each. But some grovelling firms have handed out even more – in some cases giving complainers more than £500 in discounts and gifts. The study of 2,000 British ad...