How moaning on social media could win you back up to £500
Research shows that social media complainers have received discounts and free gifts worth more than £65million
Millions of Brits take to social media every year to complain about companies’ products and services, and there’s good reason to do so.
More men than women use social media platforms to challenge brands, Gocompare.com found
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More men than women use social media platforms to challenge brands, Gocompare.com found
Research by comparison website Gocompare.com found that successful social media complainers received discounts and free gifts worth more than £65 million from the companies they’ve moaned about – an average of around £32 each.
But some grovelling firms have handed out even more – in some cases giving complainers more than £500 in discounts and gifts.
The study of 2,000 British adults found that only 15 per cent have complained via social media, but 55 per cent of those said that it meant their issue was resolved quickly.
Just under 30 per cent subsequently received money off or a goodwill gift.
Consumers who have a gripe with a company traditionally complain by phone, email or letter, but nowadays more people are turning to Twitter and Facebook to shame the companies that have provided a bad service.
Because it is more public, businesses are more likely to want to show their high level of customer service and resolve the issue quickly and positively.
Matt Sanders, Gocompare.com’s head of money, said: “Many people dislike confrontation and find complaining in person or over the phone quite difficult, even when their consumer rights are being ignored.
“Whether you’re a seasoned complainer, or uncomfortable about calling out a poor product or service, using social media is an increasingly common and, for many 

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