SOCIAL MEDIA AND HOW IT HAS CONTINUALLY BEEN CHANGING THE TRENDS OF FOOD
Taking photos of what you eat and posting them to social media applications such as Instagram is a global social phenomenon that seems to be growing. Cloud eggs, Unicorn Frappuccinos and avocado toast all have one thing in common: Social media made them a hit. Statistically there are about 208 million photos on istagram hashtagged 'Food'. This has compelled restaurants and food retailers to be on alert. Most businesses have since the era of internet boom made use of this medium in promoting their products; food vendors are not left out, as there are various accounts on social media platforms showcasing variety of foods. "There's a definite need for businesses and companies to look into that data, to look at trends and targeting of how they can reach consumers and audiences in real-time, like never before. It can also inform new product development, the desires and wants of the consumers and how they're talking and sharing photos of food and how the